Privacy Policy
Last Updated: March 2026
DesignersGlasses, together with our subsidiaries, affiliates, and related companies (“DesignersGlasses”, “our”, “we” or “us”), is an optical wear e-commerce company offering a premium range of designer glasses, paired with innovative technological solutions to enable the purchasing of personalized optical wear online.
This Privacy Policy describes our practices regarding the collection, storage, use, and disclosure of personal data relating to identified or identifiable individuals (“personal data” or “personal information”) who engage or otherwise interact with us (“you” or “your”), including when visiting or using our websites and their associated features (including at www.DesignersGlasses.pk), and any other sales and marketing channel under our control (collectively - the “Services").
Please read this Privacy Policy and associated Terms and Conditions carefully before engaging with us in any capacity. You are not legally required to provide us with any personal data, and may do so (or avoid doing so) at your own free will.
1. Data Collection and Processing
- Usage data: When you interact with our Services, we may process your personal data including IP addresses, approximate location, device data (like type, OS, browser version), and the cookies installed on your device.
- Customer data: When you register for a membership, complete an order, or engage with features like the Pupillary Distance tool, we process contact information (name, email, phone number), eyeglass prescription details, physical address, and payment history.
- Feature data: When using advanced features (e.g., Virtual Try-On), we may process a scan of your facial geometry to create a real-time facial reconstruction. Your image is immediately deleted once this reconstruction has occurred.
- Business contact data: If you engage with us in your professional capacity, we may process your name, email, phone number, and position.
We collect and generate this information:
- Directly from you when you interact with our Services or register for an account.
- Automatically through the use of analytics tools.
- From third parties, including our Service Providers, payment processors, and marketing partners.
2. Data Uses
We use personal data for the following purposes and in reliance on the lawful bases noted below:
| Purpose | Lawful basis for processing |
|---|---|
| To facilitate, operate, enhance, and provide our Services, process payments, and orders. | Performance of a Contract |
| To provide assistance and support, or diagnose technology problems. | Legitimate Interests |
| To personalize our Services and improve advertising. | Consent / Legitimate Interests |
| To support and enhance our data security measures and prevent fraud. | Legal Obligations |
3. Data Location and Retention
Data Location: We and/or our authorized Service Providers maintain, store and process personal data in secure servers. Since we operate digitally, we may transfer your personal data in accordance with customary industry standards and adequate data protection laws.
Data Retention: Generally, we will retain your personal data for as long as it is reasonably necessary for us to maintain our relationship and provide you with our Services, or in order to comply with our legal and contractual obligations.
4. Data Disclosure
We disclose personal data in the following ways:
- Service Providers: We engage selected third-party companies (hosting services, payment processing, fraud detection, delivery logistics) to perform services on our behalf.
- Legal Compliance: We may disclose data in response to a legal request or in compliance with applicable laws to protect our legitimate business interests.
- Affiliated Companies: Should DesignersGlasses.pk undergo any change in control, including by means of merger or acquisition, your personal data may be shared with the parties involved.
5. Cookies & Tracking Technologies
Cookies: Our Services utilize “cookies”, anonymous identifiers, and other technologies to ensure that they perform properly, to analyze our marketing activities, and to personalize your experience. Certain cookies serve to recall personal data (such as an IP address) previously indicated by a visitor.
Google Analytics & Signals: We use Google Analytics to collect information about the use of our Services. Data collected via Google Signals is anonymized and used in aggregate for improving our understanding of user behavior and optimizing marketing campaigns.
6. Communications
Service Communications: We may contact you with important information regarding our Services (e.g., billing issues, order updates, password resets). You cannot opt out of these essential communications.
Promotional Communications: We may notify you about new features, special opportunities, or promotional campaigns. If you do not wish to receive such communications, you may notify us at support@designersglasses.com .
7. Data Security
DesignersGlasses.pk and its Service Providers implement industry-standard systems, applications, and procedures to secure your personal data, minimizing the risks of theft, damage, or unauthorized access. However, please be aware that we cannot guarantee the absolute protection of any personal data stored online.
8. Your Rights
Individuals have rights concerning their personal data. If you wish to exercise your privacy rights, please contact us by e-mail at: support@designersglasses.com .
Such rights may include the right to know/request access to specific personal data collected, request rectification or erasure of your personal data, or restrict processing (including the right to opt-out of targeted advertising).
9. Additional Notices & Contact Details
- Updates and Amendments: We may update this Privacy Policy from time to time. We will make reasonable efforts to post a clear notice on our Services regarding substantial changes.
- Children’s Privacy: Our Services are not intended for use by children under the age of 18. We do not knowingly collect personal data from minors.
- Contacting Us: If you have any questions about this Privacy Policy, please contact us at support@designersglasses.com .
10. Cookie Policy
We use certain web monitoring and tracking technologies, such as cookies, beacons, pixels, tags, and scripts. These technologies are used to maintain, provide and improve our website, and to optimize our marketing activities.
Types of Cookies we use:
- Strictly necessary cookies: Necessary to provide you with core website functionality (e.g., user login).
- Functional cookies: Employed to enhance the functionality and personalization (e.g., remembering your language or cart).
- Performance cookies: Used for gathering analytics data on how you interact with our Services.
- Targeting cookies: Used to make advertisements more relevant to you based on your browsing habits.